Saturday, April 10, 2010

KFC...WTF?

As you all know, I have a secret network of sources ever on the lookout for a link or idea that has “Mickey Z.” written all over it. Most recently, it was the mysterious Lady Shu who sent me an April 7 USA Today article entitled “Chicken replaces buns in KFC sandwich," that opened like this:

"KFC is putting its chicken where its buns were. Today, the nation’s largest chicken fast-food chain will announce plans to nationally roll out a breadless chicken sandwich that uses two boneless chicken fillets as the bun—then squeezes two pieces of bacon, two slices of cheese and some sauce in between."

I think I may need angioplasty after typing that paragraph. Yeah, KFC’s latest assault on human health, animal rights, and our eco-system comes with 1,380 milligrams of salt (about 60% of what the federal government recommends for an entire day’s consumption) and 10 grams of saturated fat (about 50% of a day’s supply).

For Javier Benito, executive vice president of marketing and food innovation at KFC, “it’s all about driving buzz and traffic among its heaviest users—guys ages 18 to 24.” In consumer studies, it seems young men said they were still hungry after eating chicken sandwiches served on conventional buns.

Of course, the antidote to fast food madness is to opt out. KFC or any other junk food pusher is rendered powerless if we refuse to consume. Think for yourself, embrace a plant-based lifestyle , and create change immediately.

P.S. Chickens Rule

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Poem: “queensboro plaza haiku"


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Posted on 04/10 at 06:12 AM
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